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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Mauborgne, Renée
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space…
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Kim, W. ChanMauborgne, Renée

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapter…

Edisi
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ISBN/ISSN
1625274491
Deskripsi Fisik
320 pages; 10.2 ounces; 7.76 x 5.08 x 0.81 inches
Judul Seri
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No. Panggil
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