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Consumer Behaviour in Tourism

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The subject of tourist behaviour and how it is changing is also now more relevant than ever for students, as they will be the future man- agers and policy-makers who have to grapple with the effects of the changes in behaviour.
When writing this new edition we have tried to retain much of the core text because the main principles, issues and techniques of con- sumer behaviour in tourism remain constant. We have even kept some of what we wrote in the late 1990s but it now has an almost ‘historic’ interest. However, we have also thoroughly updated the data in the text and have added new sections on important topics, for example, the Internet and terrorism. We have updated some case studies, revised others and added a number of new ones.
We must always remember that without tourists there can be no tourism, and recognize that if we are to manage tourism effectively, we need to understand tourists and their behaviour. We hope this book will help develop such understanding and that it will stimulate aca- demics and policy-makers to conduct more research in this field which is still underdeveloped.
Happy reading!

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

United Kindom : Elsevier., 2007

Deskripsi Fisik

20.3 x 25.4 x 4.7 cm

Bahasa

English

ISBN/ISSN

813-120-916-4

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

unspecified

Tipe Pembawa

unspecified

Edisi

Second edition

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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