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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

A new preface by the authors: Help! My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

Massachusetts : Harvard Business Review Press., 2015

Deskripsi Fisik

320 pages; 10.2 ounces; 7.76 x 5.08 x 0.81 inches

Bahasa

English

ISBN/ISSN

1625274491

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

unspecified

Tipe Pembawa

unspecified

Edisi

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Info Detail Spesifik

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