Gaya APA

Kim, W. Chan, Mauborgne, Renée. (2015). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant . Massachusetts: Harvard Business Review Press.

Gaya Chicago

Kim, W. Chan, Mauborgne, Renée. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Massachusetts: Harvard Business Review Press, 2015. Text.

Gaya MLA

Kim, W. Chan, Mauborgne, Renée. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Massachusetts: Harvard Business Review Press, 2015. Text.

Gaya Turabian

Kim, W. Chan, Mauborgne, Renée. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Massachusetts: Harvard Business Review Press, 2015. Print.