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Strategic Marketing Management : Planning, implementation and control

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The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: Routledge., 2012

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

075-065-938-6

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 3

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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